The temptation to make videos on TikTok can be strong when you see how well other influencers do on the platform. However, it’s hard to know how to get started and what videos will do well. Introducing the TikTok creative center, the place you need to be to become a rising star.
You may have seen its name around whilst browsing on TikTok and not given it another thought. However, if you think you could be the next big influencer, then the TikTok creative center is where you’ll want to be. Prepared to get inspired and informed and have the best chance of becoming the next big TikTok star.
What is TikTok Creative Center?
The TikTok Creative Center is a free resource available to anyone with a TikTok Business Account (which is also free!). It provides users with data-backed best practices to create adverts that perform to their fullest potential, as well as offering insights on the latest trends across all industries on TikTok.
For example, say you were in the makeup industry, you can use the Trend Discovery page to see what other businesses in your industry are doing well and then filter those examples down by campaign objective. By looking at the highest performing ads, you can get a clear view on what works and then use this information to do your own experiments and see what works for you.
This platform is divided into three sections: Trend Intelligence, Campaign Inspiration, and Creative Tools. I will dive into what features each section contains.
Trend Intelligence 
Inside this section, you will find the most popular hashtags, songs, creators, and videos, from either the last 7 days, 30 days, or 120 days. You can also toggle on your specific industry to narrow results.
Click for more insights to view all analytics, such as the number of views, interest over time, related videos, audience insights, related interests, and regional popularity. This will give you insight into what is working well at a large scope, as well as inside your specific industry.
Campaign Inspiration
This section will display your Top Ads Dashboard, where you can view the highest-performing auction ads. You can also filter the results by industry, objective, and country.
Creative Insights has updated best practices for the app so that you can create effective ads. TikTok provides data to support their tips and reveals the strategies for what is actually working on the app.
The Creative Strategies section is basically a blog of the newest tips and insights on the app, for each industry. These different posts provide a guide to leveling up your creator skills. Lastly in this section are Showcases, which are on-demand case studies conducted by the network.
Creative Tools
Creative Tools is the final section of TikTok Creative Center. This section is for video editing, where you can choose to create with the native video editor or choose from a video template library. This allows you to edit your campaigns directly from the network and then launch your ads.
Why should you even stay on top of TikTok trends?
TikTok is one of the most popular social media platforms with over a billion active users. That’s a lot of potential eyeballs that your brand could be reaching if you create TikTok videos that are relevant and engaging! Additionally, since TikTok is such a visual platform it’s perfect for showcasing products or services in an interesting way.
How to access the TikTok Creative Center
You can access the TikTok Creative Center on any browser, but we recommend using a Chrome browser if you want to download resources like music and video templates.
How to Use the TikTok Creative Center?
Now that you know what the TikTok Creative Center is, let’s dive into how you can use it to find trending audio and videos. Using the site has more features when you’re logged in with your TikTok account.
Navigate to the “Trend Discovery” tab on the site. If you’re looking for trending audio, the best place to start is the “Sounds” section. Here you can search for sounds by keyword or browse through them by title and artist. When you find a sound you like, you can preview it and see how many people have used that sound in their videos. You can also see the top videos that have used that sound and get some inspiration for your own content. .
Features of TikTok Creative Centre
TikTok Trend Discovery
The most popular way to use the TikTok Creative Center is to find inspiration for your TikTok videos. The Trend Discovery feature helps you find the hottest hashtags, songs and videos in your region and industry so you can improve your TikTok results.
How to discover TikTok’s trending hashtags:
- Go to “Trends”
- Click on “Hashtags”
- Type a #hashtag in the search bar
- Study the “interest over time” and popularity
Explore Top Ads on TikTok Creative Center
The Ads Dashboard allows you to see the best-performing ads on TikTok and get ideas for your next ad campaign. You can filter the search results by keywords like “50% off” and more.
How to discover the top TikTok ads in your industry:
- Go to “Inspiration”
- Select “Top Ads Dashboard”
- Type a keyword in the search bar
- Filter results by your industry and country
Find Trending Songs for TikTok Videos
TikTok Creative Center has a pre-curated music library that you can use for free in your videos. Find the best songs for your video by exploring themes like food, pet, and vlog and save them in your TikTok editor.
- Go to “Audio Library”
- Click on “Music”
- Filter songs by genre or themes
- Save a song in your TikTok editor
Conclusion
TikTok is not just “for the kids” in 2022. The platform has grown at a huge pace and while the demographics do still skew younger, the user base is massive across all generations. By making it very simple to research, ideate, and generate your content, adding this channel to your mix may prove very beneficial.
TikTok Creative Center is a great resource for staying ahead of trends on the platform. Use it to find trending audio and videos and get inspired by creative ideas from other creators. Then, all you need do is record your video according to the latest trends and upload it to TikTok for all your potential customers and fans.
